Pericu, an architectural and design researcher at University of Genoa, proposes new design tactics and communication tools with the aim to provide better quality of life to the ageing, which in turn, bring about greater social benefit. Studies and hands-on exercises relating to the themes “Food and products” and “Neighbourhood and green areas” were conducted by a group of design students with their older relatives as their subjects. Throughout the process, a human-centred approach was adopted with the aim to revolutionise the way designers and the end-users should collaborate, in hopes to discover the true needs of the end-users. Two main findings are the need to understand changing conceptions of ageing and the significance of adopting a non-stigmatising approach when designing for the older age, to achieve a higher acceptance rate. An earlier study by Tepper cited below also supports the hypothesis that the “senior” label affects adoption of services and products. However, their level of acceptance differs slightly according to age and mentality. This article provides me with insights of designing methodologies to conduct my research in designing an age-friendly environment.

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