Layer 1: 

  • Background/Overview
  • Problems
  • Possible Scenarios (key questions, statement, headlines)

Layer 2: 

  • Past/Present/Future
  • Facts (quantitative/qualitative)

Layer 3: 

  • Frame your research
    • Glossary
    • Maps
    • Patterns
    • Visuals

Layer 4:

  • Design the briefs (48 hrs/168 hrs/…)
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